#57: Ian Garlic: Want more sales? Use video case stories instead of testimonials
"It was a specific question he answered and it showed a story of helping someone"
Heather chats with Ian Garlic, a mentor in one of the mastermind groups she is a part of. They dive into the power of customer stories and discuss how using them correctly has the power to increase sales… and even get someone wanting to sign up before they even see the price or get on a sales call!
Ian shares insights from his book and offers tips on how to effectively use video testimonials in your business.
Here are three major takeaways from this episode:
1️⃣ Surround yourself with supportive individuals
2️⃣ Customer stories are key (not testimonials)
3️⃣ Prioritize and set a clear vision
Episode at a glance…
[00:00:00] Making money from specific questions.
[00:05:19] Understanding your motivation
[00:07:43] Background on video marketing.
[00:11:21] Zoom as a confessional.
[00:18:34] Stories of transformation.
[00:24:41] Specific video with high earnings.
[00:29:25] Customer stories and commitment.
Resources
Ian's Links:
About the Guest
Ian Garlic is the Co-founder and CEO of authenticWEB, a marketing and coaching company that helps businesses grow by sharing their authentic stories through a combination of amazing videos, animations, websites, and SEO. He is a go-to video marketing and storytelling expert and the best-selling author of three marketing books. Ian's newest book, Video Testimonials That Land The Big Fish, provides people with proven strategies for increasing sales, boosting conversions, and closing big clients, all through the power of video case stories. He is also the host of The Garlic Marketing Show, where he shares the latest marketing techniques that are working.
